About Us
Pit Viper represents far more than a simple piece of eyewear—it reflects a way of approaching life with energy, humor, and fearless individuality. Built for those who refuse to take things too seriously while still demanding serious performance, the brand exists at the intersection of durability, style, and unfiltered fun. Whether it’s early morning adventures or late-night celebrations, rugged mountain trails or crashing ocean waves, the goal has always been to create sunglasses that can keep up with every unpredictable moment.
The philosophy behind the brand is simple: gear should perform at the highest level without sacrificing personality. Every pair of sunglasses is designed to endure extreme conditions while making a bold visual statement. This balance between toughness and creativity defines everything Pit Viper produces. It’s about equipment that works as hard as you do, while adding a sense of excitement and attitude to every experience.
At its core, the brand embraces chaos rather than avoiding it. Risk, spontaneity, and pushing limits are not just accepted—they are celebrated. Life is seen as an ongoing adventure, and the people who live it fully are the ones who inspire the spirit behind the product. These individuals aren’t defined by traditional standards or expectations. Instead, they bring enthusiasm, humor, and unpredictability into everything they do. They create unforgettable moments, not by following rules, but by rewriting them.
The idea of “the party” goes beyond a physical gathering. It represents a mindset rooted in inclusion, positivity, and shared energy. Everyone is invited, regardless of background or status. It’s about lifting others up, embracing differences, and finding joy in the unexpected. The community built around this philosophy thrives on authenticity and connection, where confidence and laughter matter more than perfection.
This mindset extends to the people who identify with the brand. They are bold, open-minded, and unafraid to stand out. They might not fit into conventional categories, but that is exactly what makes them essential. Their willingness to take risks, share experiences, and create their own version of fun defines the culture. They bring life to every environment they enter, turning ordinary moments into something memorable.
The origins of Pit Viper trace back to 2012, when Chuck Mumford recognized a clear gap in the market for sport sunglasses that could truly withstand an intense lifestyle. After years spent skiing, exploring, and embracing a high-energy way of living, he realized that existing eyewear simply couldn’t keep up. Rather than settling for what was available, he set out to create something better—sunglasses that could survive real-world abuse while still delivering reliable protection from the elements.
His vision was straightforward but ambitious: design eyewear that could handle extreme situations without compromising function. Whether crushed, bent, or exposed to harsh environments, the product needed to remain dependable. At the same time, it had to reflect a bold personality, capturing the spirit of those who would wear it.
Teaming up with Chris Garcin, the idea quickly evolved into a full-fledged brand. What began in the Rocky Mountains soon expanded far beyond, reaching a global audience drawn to its unique combination of durability and attitude. Over the years, Pit Viper has continued to refine its approach, constantly pushing boundaries in both design and performance.
Today, the brand stands as a symbol of living life without hesitation. It encourages people to embrace unpredictability, seek out new experiences, and express themselves without limits. Every product is a reflection of that mindset—built to last, designed to stand out, and created for those who see life as something to be fully experienced rather than carefully controlled.